Pandora Gordon

Pandora serves AvoLead clients as an executive coach, specializing in 360° feedback coaching, developmental coaching, and career coaching. She believes every coaching session gives clients a unique opportunity to discover something new about themselves, and that this can only happen when they feel their coach is truly present for them, and not just for the company. Pandora’s passion is helping clients. Her great listening skills combined with her caring nature enable Pandora to establish a genuine rapport with her clients, connecting with them to quickly identify their unique needs and design appropriate solutions.

Before entering the coaching profession, Pandora enjoyed a 20-year career with HanesBrands Inc., where she held a variety of positions of increasing responsibility. She has spent the past 10 years as an adjunct career coach with Williams, Roberts, Young Inc. (WRY) and as a senior associate with The Edmunds Group.

She is certified in various 360° Feedback Assessments including the Tilt 360™ Leadership Predictor, Leadership Versatility Index®, The Leadership Circle Profile™, Benchmarks®, 360 BY DESIGN®, Executive Dimensions®, and SKILLSCOPE®. Individual Assessments that Pandora is certified to administer include MBTI®, Change Style Indicator®, SOCIAL STYLE™, DISC, and Strength Deployment Inventory®.

In her work as a counselor and trainer, Pandora has helped various senior and mid-level executives, managers, supervisors and front-line employees in a variety of organizations including RJ Reynolds, HanesBrands Inc., Allegacy Federal Credit Union, Wake Forest University Health Systems, BB&T, Novant Health, Duke University, GMAC, Moses Cone Health System, Thomasville Furniture and United Guaranty.

Pandora lives by this mantra: “Life is way too short and precious to not spend your time doing something that fulfills you.” She believes that helping other people discover what that might be for them is the most rewarding thing she’s ever done.

Once she discovered her love of coaching, Pandora completed the UNC-Charlotte Business Coaching Certification program in 2003. She also holds a Bachelor of Science in Business Administration from High Point University.

She and her husband Keith live in Bermuda Run, NC, where they enjoy playing golf and attending Wake Forest University football and basketball games. When she has down time, Pandora can usually be found working a Sudoku puzzle or reading a great book.

What clients say about Pandora:

“She did a wonderful job of keeping things flowing and asking questions of me to bring out what was needed to improve my overall performance. Pandora did an awesome job of helping me go through the 360° feedback survey. Yes, I have had two of these before, but this was by far the best.” –Sales Director, Consumer Products Manufacturer

“Thanks for always seeking to add value. The 360° feedback process would probably be in a shambles without you, and instead, it is one of the best tools we have. Thanks for your tenacity and passion for a quality outcome for our employees.” –Senior HR Director, Consumer Products Manufacturer

“The feedback session provided a safe environment to talk about weaknesses, express concerns, and test ideas. I knew that Pandora was there to support me, but also point me towards opportunities for improvement. She was completely on my team without being a “yes” person. She gave me compelling and relevant resources and helped guide me to a greater appreciation of my 360. She was supportive, patient and focused. She was always present and engaged. She actively listened, acknowledged the dynamics and context behind some of my scores, but didn’t allow me to gloss over any chances to improve my performance. In a word, she GREAT!” –Senior Customer Service Manager – Consumer Products Manufacturer

“In my 360° feedback session, I had the ability to ‘open up without fear.’ This gave Pandora and me the opportunity to really take a look at the results of the 360 and focus on my development plan. Since she was a qualified outside consultant, I felt no fear in sharing with her my thoughts about my further development. Doing so within my company can make anyone feel vulnerable. I really felt connected with her and feel she knows and understands me. I also think she offers guidance and feedback in a very positive way; one that allows me to draw the obvious conclusion without feeling like it was forced on me. I hope to continue my professional relationship with Pandora going forward.” –Senior Sales Director, Consumer Products Manufacturer

“I wanted to thank you for leading us so well in our staff team retreat yesterday. We spent some time today debriefing the experience, and we all affirmed the value of the experience and your leadership. Working through the MBTI together opened some windows of understanding and gave us some new insights into why each of us works the way he/she does. As well, I think the event laid the foundation for some better communication and cooperation. We have already implemented some of the things we talked about yesterday! All in all, it was a very positive experience. Thank you again for your fine leadership. We appreciate your time and expertise.” –Sr. Minister